New event trends as a tool of digital marketing communication

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dc.contributor.authorCinar D.
dc.date.accessioned2024-03-13T10:01:21Z
dc.date.available2024-03-13T10:01:21Z
dc.date.issued2020
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description.abstractToday, with digital marketing communication, it has become easier to reach and persuade both existing and potential customers. The aforementioned situation is also valid for event applications which are one of the digital marketing communication tools. Indeed, with the technological power, brands began to offer participants almost unlimited options for events and participation takes place regardless of the venue. This study aims to provide information about the new event trends as a digital marketing communication tool. For this purpose, a literature review was made in the study. Accordingly, it can be argued that the new event trends used in digital marketing communications consist of real-time events, social events, storytelling, virtual reality and augmented reality applications, influencers, and virtual communities. © 2021, IGI Global.en_US
dc.identifier.doi10.4018/978-1-7998-4954-4.ch013
dc.identifier.endpage241en_US
dc.identifier.isbn9781799849551
dc.identifier.isbn9781799849544
dc.identifier.scopus2-s2.0-85137521780en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage216en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-7998-4954-4.ch013
dc.identifier.urihttps://hdl.handle.net/20.500.12662/3125
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofImpact of ICTs on Event Management and Marketingen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleNew event trends as a tool of digital marketing communicationen_US
dc.typeBook Chapteren_US

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