Advertising ethics in the social media age
| dc.contributor.author | Gülsoy T.Y. | |
| dc.date.accessioned | 2024-03-13T10:01:16Z | |
| dc.date.available | 2024-03-13T10:01:16Z | |
| dc.date.issued | 2015 | |
| dc.department | İstanbul Beykent Üniversitesi | en_US |
| dc.description.abstract | Advertising ethics covers a wide range of issues, from the advertising of alcohol to misleading price claims. Advertising ethics research has traditionally concentrated on the influence of advertising on consumers or the society in general. New media tend to give rise to new ethical situations. This chapter aims to examine the issue of advertising ethics in the social media and offer suggestions for resolving some of the ethical concerns raised by social media advertising. © 2015, IGI Global. All rights reserved. | en_US |
| dc.identifier.doi | 10.4018/978-1-4666-8125-5.ch018 | |
| dc.identifier.endpage | 339 | en_US |
| dc.identifier.isbn | 9781466681262 | |
| dc.identifier.isbn | 146668125X | |
| dc.identifier.isbn | 9781466681255 | |
| dc.identifier.scopus | 2-s2.0-84957054164 | en_US |
| dc.identifier.scopusquality | N/A | en_US |
| dc.identifier.startpage | 321 | en_US |
| dc.identifier.uri | https://doi.org/10.4018/978-1-4666-8125-5.ch018 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12662/3091 | |
| dc.indekslendigikaynak | Scopus | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | IGI Global | en_US |
| dc.relation.ispartof | Handbook of Research on Effective Advertising Strategies in the Social Media Age | en_US |
| dc.relation.publicationcategory | Kitap Bölümü - Uluslararası | en_US |
| dc.rights | info:eu-repo/semantics/closedAccess | en_US |
| dc.title | Advertising ethics in the social media age | en_US |
| dc.type | Book Chapter | en_US |
