Digital advertising practices and its impacts on students: An application in the public and private universities in Turkey

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dc.contributor.authorKircova I.
dc.contributor.authorCinar D.
dc.date.accessioned2024-03-13T10:01:16Z
dc.date.available2024-03-13T10:01:16Z
dc.date.issued2015
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description.abstractThe subject of this chapter is the universities listed on the website of the Council of Higher Education in Turkey. This study aims to reveal the importance of digital advertising in these universities. In this study, firstly, the websites of these universities were examined. Secondly, the social networking and mobile applications listed in these websites were examined. The results of the current study states those Turkish universities' efforts are inadequate. This is clearly seen in mobile application and video sharing tendencies. Although most of them use social networking websites, the contents of their profiles are not attractive enough to draw the attention of young people. Therefore, special interest has to be given to content management on social networking profiles. © 2015, IGI Global. All rights reserved.en_US
dc.identifier.doi10.4018/978-1-4666-8125-5.ch021
dc.identifier.endpage405en_US
dc.identifier.isbn9781466681262
dc.identifier.isbn146668125X
dc.identifier.isbn9781466681255
dc.identifier.scopus2-s2.0-84957092899en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage387en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-4666-8125-5.ch021
dc.identifier.urihttps://hdl.handle.net/20.500.12662/3092
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofHandbook of Research on Effective Advertising Strategies in the Social Media Ageen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleDigital advertising practices and its impacts on students: An application in the public and private universities in Turkeyen_US
dc.typeBook Chapteren_US

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