The role of social media strategies in competitive banking operations worldwide

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dc.contributor.authorTaskiran N.O.
dc.contributor.authorYilmaz R.
dc.contributor.authorBolat N.
dc.date.accessioned2024-03-13T10:01:17Z
dc.date.available2024-03-13T10:01:17Z
dc.date.issued2018
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description.abstractSocial media has rapidly taken its place among the important phenomenons of today. It has an important role in institutionalization and companies' financial effectivness in many fields. This chapter discusses concept, development of social media, investigations about social media in different continents, its relation with institutionalization, and its role in the banking sector in the process of globalisation. In this study, social media strategies of a global bank on different continents are empirically analysed. Obtained data sheds light on the relationship between the social and economic capital in today's world in an interdisciplinary platform. © 2018, IGI Global.en_US
dc.identifier.doi10.4018/978-1-5225-5637-4.ch059
dc.identifier.endpage1297en_US
dc.identifier.isbn9781522556381
dc.identifier.isbn9781522556374
dc.identifier.scopus2-s2.0-85141009526en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage1258en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-5225-5637-4.ch059
dc.identifier.urihttps://hdl.handle.net/20.500.12662/3106
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofSocial Media Marketing: Breakthroughs in Research and Practiceen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleThe role of social media strategies in competitive banking operations worldwideen_US
dc.typeBook Chapteren_US

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