A Review of Digital Brand Positioning Strategies of Internet Entrepreneurship in the Context of Virtual Organizations: Facebook, Instagram and Youtube Samples

Basit Öğe Kaydı
dc.contributor.authorBahcecik Y.S.
dc.contributor.authorAkay S.S.
dc.contributor.authorAkdemir A.
dc.date.accessioned2024-03-13T10:00:56Z
dc.date.available2024-03-13T10:00:56Z
dc.date.issued2019
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description3rd World Conference on Technology, Innovation and Entrepreneurship, WOCTINE 2019 -- 21 June 2019 through 23 June 2019 -- -- 141488en_US
dc.description.abstractIn the new century, the rapid transfer of information and the lack of time and physical limits by increasing the importance of information technologies, the organizations have changed the way of doing business. In this context, the field of activity where the virtual organizations formed by the expert organizations coming together and working on the internet is the trade done over the internet. The entrepreneur who wants to create differences can choose internet entrepreneurship for reasons such as low initial capital requirement, low operating expenses and access to broad markets.Virtual organizations are looking for new value-added strategies for internet entrepreneurial activities. Influenced by this change, internet entrepreneurs had to differentiate their brand positioning strategies in order to benefit from opportunities. The aim of this paper is to explain the entrepreneurship model which is new entrepreneurship model and to explain the digital brand positioning strategies of virtual organizations by giving examples from youtube, instagram and facebook. It is expected that the theoretical approach of this study will be supported with subsequent field studies and will give a direction to the researches. © 2019 The Authors. Published by Elsevier B.V.en_US
dc.identifier.doi10.1016/j.procs.2019.09.083
dc.identifier.endpage522en_US
dc.identifier.issn1877-0509
dc.identifier.scopus2-s2.0-85076256235en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage513en_US
dc.identifier.urihttps://doi.org/10.1016/j.procs.2019.09.083
dc.identifier.urihttps://hdl.handle.net/20.500.12662/2874
dc.identifier.volume158en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherElsevier B.V.en_US
dc.relation.ispartofProcedia Computer Scienceen_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectBrand Positioningen_US
dc.subjectInternet Entrepreneurshipen_US
dc.subjectStrategic managementen_US
dc.subjectVirtual Organizationsen_US
dc.titleA Review of Digital Brand Positioning Strategies of Internet Entrepreneurship in the Context of Virtual Organizations: Facebook, Instagram and Youtube Samplesen_US
dc.typeConference Objecten_US

Dosyalar

Koleksiyon

Scopus İndeksli Yayınlar Koleksiyonu