Integration of Generative Artificial Intelligence With Emotional Artificial Intelligence in Marketing: A Synergistic Approach

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dc.contributor.authorOcak, Altug
dc.date.accessioned2025-03-09T10:57:36Z
dc.date.available2025-03-09T10:57:36Z
dc.date.issued2024
dc.departmentİstanbul Beykent Üniversitesi
dc.description.abstractThe advent of generative and emotional AI tools has revolutionized the marketing landscape, offering unprecedented opportunities for personalization and creativity. This chapter explores the role of human marketers in the creative process when utilizing generative AI, the potential of generative and emotional AI to enhance personalization and customization in marketing campaigns, and the long- term impact of these technologies on brand loyalty and affinity. Through an examination of current practices, case studies, and theoretical frameworks, this study aims to provide a comprehensive understanding of how marketers can harness these advanced technologies while maintaining a balance between human ingenuity and machine efficiency. © 2024 by IGI Global. All rights reserved.
dc.identifier.doi10.4018/979-8-3693-6145-0.ch010
dc.identifier.endpage261
dc.identifier.isbn979-836936147-4
dc.identifier.isbn979-836936145-0
dc.identifier.scopus2-s2.0-85210625058
dc.identifier.scopusqualityN/A
dc.identifier.startpage235
dc.identifier.urihttps://doi.org/10.4018/979-8-3693-6145-0.ch010
dc.identifier.urihttps://hdl.handle.net/20.500.12662/4936
dc.indekslendigikaynakScopus
dc.institutionauthorOcak, Altug
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofReshaping Marketing Science in Wholesaling and Retailing
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_Scopus_20250310
dc.titleIntegration of Generative Artificial Intelligence With Emotional Artificial Intelligence in Marketing: A Synergistic Approach
dc.typeBook Part

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