“Black Friday” as a Shopping Event: A Study on the Motivational Tendency of Generation Y Consumers in Digital Environment

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dc.contributor.authorÇınar, Dilaysu
dc.date.accessioned2024-03-13T09:49:53Z
dc.date.available2024-03-13T09:49:53Z
dc.date.issued2020
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description.abstractThe main purpose of this study is to reveal the motivational tendency of generation Y towards Black Friday shopping event in the digital environment. According to the first result obtained as a result of the study, it was observed that hedonic shopping motivations were correlated with more positive than rational motivations in participating in the online Black Friday shopping event. According to the other result in the study, the motivation to participate in the online Black Friday shopping event varies in compliance with the age, marital statu,s education level and monthly individual spending level.en_US
dc.identifier.doi10.24988/ije.202035305
dc.identifier.endpage509en_US
dc.identifier.issn1308-8173
dc.identifier.issn1308-8505
dc.identifier.issue3en_US
dc.identifier.startpage495en_US
dc.identifier.trdizinid1109993en_US
dc.identifier.urihttps://doi.org/10.24988/ije.202035305
dc.identifier.urihttps://search.trdizin.gov.tr/yayin/detay/1109993
dc.identifier.urihttps://hdl.handle.net/20.500.12662/2322
dc.identifier.volume35en_US
dc.indekslendigikaynakTR-Dizinen_US
dc.language.isoenen_US
dc.relation.ispartofİzmir iktisat dergisien_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.title“Black Friday” as a Shopping Event: A Study on the Motivational Tendency of Generation Y Consumers in Digital Environmenten_US
dc.typeArticleen_US

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