Marketing Strategies and Benefits in the Real Estate Industry in Technologically Advancing Urban Areas

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dc.contributor.authorNalbant, Kemal Gökhan
dc.contributor.authorAydın, Sevgi
dc.date.accessioned2025-03-09T10:53:20Z
dc.date.available2025-03-09T10:53:20Z
dc.date.issued2024
dc.departmentİstanbul Beykent Üniversitesi
dc.description.abstractThroughout history, the significance of land and buildings as valuable assets, sources of authority, and drivers of economic prosperity has been widely recognized, spanning from ancient civilizations to contemporary societies. Cities have inherent value due to their ability to facilitate good interactions among individuals. The significance of the real estate sector as an investment vehicle has been growing. Companies, particularly those seeking to make new investments in the commercial real estate sector, are particularly interested in achieving a high degree of potential for their ventures. Turkey is a nation that has a significant position in this industry. In this study, the real estate sector in Turkey, housing sales according to type and situation, city management, the real estate market, the impact of COVID-19 on real estate markets, real estate marketing and technologies, and the advantages and disadvantages of technologies in real estate are examined. Furthermore, an analysis was conducted on the data pertaining to housing transactions in Turkey, categorizing them based on the kind of sale and the condition of the properties. When the data is examined, housing sales in Turkey are the highest in 2020. Housing sales decreased after 2020, and there was a large decrease in housing sales in 2023. As a result, to develop real estate marketing and revitalize this sector, it is necessary to invest in technologies such as artificial intelligence, the metaverse, augmented reality, virtual reality and increase the number of studies in the literature where these digital technologies are applied.
dc.identifier.doi10.35674/kent.1368683
dc.identifier.endpage625
dc.identifier.issn2146-9229
dc.identifier.issue2
dc.identifier.startpage606
dc.identifier.trdizinid1228515
dc.identifier.urihttps://doi.org/10.35674/kent.1368683
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1228515
dc.identifier.urihttps://hdl.handle.net/20.500.12662/4799
dc.identifier.volume17
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofKent Akademisi (Online)
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_TR_20250310
dc.subjectArtificial Intelligence
dc.subjectAugmented Reality
dc.subjectDigital Marketing
dc.subjectCity Management
dc.subjectReal Estate Marketing
dc.titleMarketing Strategies and Benefits in the Real Estate Industry in Technologically Advancing Urban Areas
dc.typeArticle

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