Rereading star strategies in advertisements from Marshall Mcluhan’s perspective

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dc.contributor.authorAslaner D.A.
dc.contributor.authorAslaner A.G.
dc.date.accessioned2024-03-13T10:01:24Z
dc.date.available2024-03-13T10:01:24Z
dc.date.issued2018
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description.abstract[No abstract available]en_US
dc.identifier.endpage260en_US
dc.identifier.isbn9783631766798
dc.identifier.isbn9783631766750
dc.identifier.scopus2-s2.0-85114972534en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage233en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12662/3185
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherPeter Lang AGen_US
dc.relation.ispartofPublic Relations and Advertising Theories: Concepts and Practicesen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleRereading star strategies in advertisements from Marshall Mcluhan’s perspectiveen_US
dc.typeBook Chapteren_US

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