A brief history of city branding in Istanbul

Basit Öğe Kaydı
dc.contributor.authorUysal U.E.
dc.date.accessioned2024-03-13T10:01:16Z
dc.date.available2024-03-13T10:01:16Z
dc.date.issued2016
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description.abstractThis chapter analyzes city branding efforts in Istanbul in the context of urban tourism. The chapter focuses on the evolution of promotional practices from disorderly and inconsistent marketing strategies to a coherent city brand. This relatively brief but complex history of city branding in Istanbul is divided into three analytical and interrelated phases: Self-Orientalism, the City of Religions and the Multi-Faceted City. In analyzing this process, the main representations, themes, slogans and other methods of city branding are discussed. In doing so, this study attempts to introduce a historical/chronological approach to the city branding literature in the case of Istanbul. Next, in the light of this approach and the case study, the study aims to discuss general implications and reasons about changes of city brands over time. © 2017, by IGI Global. All rights reserved.en_US
dc.identifier.doi10.4018/978-1-5225-0576-1.ch006
dc.identifier.endpage131en_US
dc.identifier.isbn9781522505778
dc.identifier.isbn1522505768
dc.identifier.isbn9781522505761
dc.identifier.scopus2-s2.0-85016344940en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage117en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-5225-0576-1.ch006
dc.identifier.urihttps://hdl.handle.net/20.500.12662/3096
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofGlobal Place Branding Campaigns across Cities, Regions, and Nationsen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleA brief history of city branding in Istanbulen_US
dc.typeBook Chapteren_US

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