Application of Multi-Objective Optimization on the Basis of Ratio Analysis (MOORA) Method for Bank Branch Location Selection

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dc.contributor.authorGorener, Ali
dc.contributor.authorDincer, Hasan
dc.contributor.authorHacioglu, Umit
dc.date.accessioned2014-06-26T14:12:03Z
dc.date.available2014-06-26T14:12:03Z
dc.date.issued2013
dc.departmentİstanbul Beykent Üniversitesien_US
dc.descriptionInternational Journal of Finance & Banking Studies IJFBS Vol.2 No.2, 2013tr_TR
dc.description.abstractLocation selection problem in banking is an important issue for the commercial success in competitive environment. There is a strategic fit between the location selection decision and overall performance of a new branch. Providing physical service in requested location as well as alternative distribution channels to meet profitable client needs is the current problematic to achieve the competitive advantage over the rivalry in financial system. In this paper, an integrated model has been developed to support in the decision of branch location selection for a new bank branch. Analytic Hierarchy Process (AHP) technique has been conducted to prioritize of evaluation criteria, and multi-objective optimization on the basis of ratio analysis (MOORA) method has been applied to rank location alternatives of bank branch.en_US
dc.identifier.issn2147-4486
dc.language.isoenen_US
dc.publisherBeykent Üniversitesitr_TR
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.subjectLocation selectiontr_TR
dc.subjectBankingtr_TR
dc.subjectBank Branchtr_TR
dc.subjectAHPtr_TR
dc.subjectMOORAtr_TR
dc.titleApplication of Multi-Objective Optimization on the Basis of Ratio Analysis (MOORA) Method for Bank Branch Location Selectionen_US
dc.typeArticleen_US

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