The use of AI-Driven software in predicting the commercial success of movies: A review on ScriptBook

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dc.contributor.authorGünay, Ömer Lütfi
dc.date.accessioned2026-01-31T15:04:31Z
dc.date.available2026-01-31T15:04:31Z
dc.date.issued2024
dc.departmentİstanbul Beykent Üniversitesi
dc.description.abstractThe art of cinema is in a constant process of change and development depending on technology. While theorists are trying to create new narrative techniques, studios are trying to market their films as a commercial product. It can be said that artificial intelligence is used instead of or in support of human power within the collective structure of cinema. Box office results are one of the most important indicators of success for the producers of films, in which more than one department is involved in the production process. ScriptBook is an artificial intelligence software that uses movie scripts as data. It reveals the possible success or failure of films at the box office by analyzing the elements in their scripts. In the study, the working principles of the software and its contribution to the film industry will be examined. © 2025, IGI Global Scientific Publishing. All rights reserved.
dc.identifier.doi10.4018/979-8-3693-3916-9.ch010
dc.identifier.endpage273
dc.identifier.isbn9798369339169
dc.identifier.isbn9798369339176
dc.identifier.scopus2-s2.0-105023560157
dc.identifier.scopusqualityN/A
dc.identifier.startpage251
dc.identifier.urihttps://doi.org/10.4018/979-8-3693-3916-9.ch010
dc.identifier.urihttps://hdl.handle.net/20.500.12662/10577
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherIGI Global
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_Scopus_20260128
dc.subjectEntertainment industry
dc.subjectMotion pictures
dc.subjectBox office
dc.subjectCollective structures
dc.subjectCommercial products
dc.subjectFilm industry
dc.subjectHuman power
dc.subjectIntelligence software
dc.subjectProduction process
dc.subjectArtificial intelligence
dc.titleThe use of AI-Driven software in predicting the commercial success of movies: A review on ScriptBook
dc.typeBook Chapter

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