Advertising ethics in the social media age

Basit Öğe Kaydı
dc.contributor.authorGülsoy T.Y.
dc.date.accessioned2024-03-13T10:01:16Z
dc.date.available2024-03-13T10:01:16Z
dc.date.issued2016
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description.abstractAdvertising ethics covers a wide range of issues, from the advertising of alcohol to misleading price claims. Advertising ethics research has traditionally concentrated on the influence of advertising on consumers or the society in general. New media tend to give rise to new ethical situations. This chapter aims to examine the issue of advertising ethics in the social media and offer suggestions for resolving some of the ethical concerns raised by social media advertising. © 2016 by IGI Global. All rights reserved.en_US
dc.identifier.doi10.4018/978-1-4666-9624-2.ch003
dc.identifier.endpage81en_US
dc.identifier.isbn9781466696259
dc.identifier.isbn1466696249
dc.identifier.isbn9781466696242
dc.identifier.scopus2-s2.0-84982938250
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage64en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-4666-9624-2.ch003
dc.identifier.urihttps://hdl.handle.net/20.500.12662/3095
dc.identifier.volume1en_US
dc.indekslendigikaynakScopus
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofLeadership and Personnel Management: Concepts, Methodologies, Tools, and Applicationsen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleAdvertising ethics in the social media ageen_US
dc.typeBook Chapteren_US

Dosyalar

Koleksiyon

Scopus İndeksli Yayınlar Koleksiyonu