A research study on the influence of star strategy in advertising on imitation behavior of consumers

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dc.contributor.authorAydın G.
dc.contributor.authorAslaner D.A.
dc.contributor.authorAslaner A.G.
dc.date.accessioned2024-03-13T10:01:24Z
dc.date.available2024-03-13T10:01:24Z
dc.date.issued2018
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description.abstract[No abstract available]en_US
dc.identifier.endpage288en_US
dc.identifier.isbn9783631766798
dc.identifier.isbn9783631766750
dc.identifier.scopus2-s2.0-85114970103en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage261en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12662/3186
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherPeter Lang AGen_US
dc.relation.ispartofPublic Relations and Advertising Theories: Concepts and Practicesen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleA research study on the influence of star strategy in advertising on imitation behavior of consumersen_US
dc.typeBook Chapteren_US

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