The Significance of Artificial Intelligence in the Realms of Marketing, Advertising, and Branding inside the Metaverse

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dc.contributor.authorAydın, Sevgi
dc.contributor.authorNalbant, Kemal Gökhan
dc.date.accessioned2025-03-09T10:53:38Z
dc.date.available2025-03-09T10:53:38Z
dc.date.issued2023
dc.departmentİstanbul Beykent Üniversitesi
dc.description.abstractThe potential effects of the metaverse on the marketing industry are expected to be multifaceted. The application of augmented reality technology allows consumers to interact with products without physically leaving their homes. The metaverse presents an opportunity for the actualization of in-store experiences. Furthermore, it is expected that there will be an increase in the variety of branding options inside the metaverse. It is important to take into account the influence of virtual billboards and customers' virtual clothing choices on brand recognition. In this study, we aimed to investigate the relationships between artificial intelligence (AI) and the metaverse within the domain of marketing and conducted a comprehensive SWOT analysis in the metaverse domain, with a specific emphasis on investigating the significance of AI inside the metaverse realm. Furthermore, a substantial body of research has been undertaken to investigate many technologies and applications pertaining to the metaverse. Besides, the examination of niche subjects such as metaverse advertising and metaverse marketing, which have been somewhat overlooked in existing scholarly works, has been conducted in great depth.
dc.identifier.endpage316
dc.identifier.issn2651-5318
dc.identifier.issue2
dc.identifier.startpage301
dc.identifier.trdizinid1232617
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1232617
dc.identifier.urihttps://hdl.handle.net/20.500.12662/4886
dc.identifier.volume8
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofJournal of emerging economies and policy (Online)
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_TR_20250310
dc.subjectMetaverse
dc.subjectArtificial Intelligence
dc.subjectDigital Marketing
dc.subjectSwot Analysis
dc.subjectMetaverse Marketing
dc.titleThe Significance of Artificial Intelligence in the Realms of Marketing, Advertising, and Branding inside the Metaverse
dc.typeArticle

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