Tourism advertising and destination image building through cultural heritage in Croatia: A comparative study of Dubrovnik and split

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dc.contributor.authorÖzder C.G.A.
dc.date.accessioned2024-03-13T10:01:21Z
dc.date.available2024-03-13T10:01:21Z
dc.date.issued2022
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description.abstractThrough this research, an attempt is made to understand how Croatian coastal cities Dubrovnik and Split, with rich historical and cultural heritage, promote, market, and advertise this heritage through the official websites of local tourism organizations. In this context, after examining the general discourses on the homepage of the official websites of these cities, the discourses they adopt to promote their historical and cultural wealth in order to create a destination image are analyzed using content analysis. To do this, key concepts are discovered, and themes are determined, under which these concepts are collected inductively. The coding process is performed based on the concepts extracted from the data. Then, the two destinations, the official sites, and the sites to which they link are analyzed on the basis of the themes and concepts, discussing their weaknesses and strengths, identifying gaps, and making improvement proposals. © 2022, IGI Global.en_US
dc.identifier.doi10.4018/978-1-7998-9672-2.ch011
dc.identifier.endpage232en_US
dc.identifier.isbn9781799896746
dc.identifier.isbn9781799896722
dc.identifier.scopus2-s2.0-85137469787en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage208en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-7998-9672-2.ch011
dc.identifier.urihttps://hdl.handle.net/20.500.12662/3127
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofHandbook of Research on Global Perspectives on International Advertisingen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleTourism advertising and destination image building through cultural heritage in Croatia: A comparative study of Dubrovnik and spliten_US
dc.typeBook Chapteren_US

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