Impact of Customer Value, Public Relations Perception and Brand Image on Customer Loyalty toward GSM Operators in Turkey

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dc.contributor.authorKılıç, Hilal
dc.contributor.authorAbdoul-Azize, Hamidou Taffa
dc.contributor.authorTürker, Onur
dc.date.accessioned2025-03-09T10:53:35Z
dc.date.available2025-03-09T10:53:35Z
dc.date.issued2023
dc.departmentİstanbul Beykent Üniversitesi
dc.description.abstractThis study investigates the effect of customer value, public relations perception and brand image on customer loyalty towards GSM operators in Turkey. Primary data were collected through an online survey from 360 participants. Pearson correlation test and regression analysis were conducted to test the study hypotheses. The findings of the study showed the existence of a strong relationship between public relations and brand image, a moderate relationship between public relations and customer value, and brand image and customers value. Moreover, the findings showed that brand image is the most significant factor affecting customer loyalty, followed by customer value and public relations perception respectively.
dc.identifier.doi10.18026/cbayarsos.1290682
dc.identifier.endpage144
dc.identifier.issn1304-4796
dc.identifier.issn2146-2844
dc.identifier.issue4
dc.identifier.startpage131
dc.identifier.trdizinid1222616
dc.identifier.urihttps://doi.org/10.18026/cbayarsos.1290682
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1222616
dc.identifier.urihttps://hdl.handle.net/20.500.12662/4853
dc.identifier.volume21
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofCelal Bayar Üniversitesi Sosyal Bilimler Dergisi
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_TR_20250310
dc.subjectPublic Relations
dc.subjectCustomer Loyalty
dc.subjectBrand Image
dc.subjectCustomer Value
dc.titleImpact of Customer Value, Public Relations Perception and Brand Image on Customer Loyalty toward GSM Operators in Turkey
dc.typeArticle

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