THE IMPORTANCE OF DIGITAL MARKETING AND TECHNOLOGIES IN B2B MARKETING

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dc.contributor.authorAydın, Sevgi
dc.date.accessioned2025-03-09T10:53:26Z
dc.date.available2025-03-09T10:53:26Z
dc.date.issued2024
dc.departmentİstanbul Beykent Üniversitesi
dc.description.abstractMarketing through digital platforms is becoming an increasingly important component for the success of any company. On the other hand, digital marketing is constantly evolving. B2B marketing refers to the formation of a collaborative business partnership between two firms for the purpose of exchanging products and services. It enables businesses to engage in the sale of products or services to other firms or organizations, who then resell them, utilize them in their own products or services, or provide assistance in their operations. B2B marketers are looking forward to advances in digital technology and greater emphasis on digital products to improve brand visibility, online presence, and technical capabilities. Trending technologies such as artificial intelligence, virtual reality, augmented reality, and the metaverse are of great importance for digital and B2B marketing. The main purpose of the study is to emphasize the development of digital marketing and digital technologies in B2B marketing. In this study, B2B marketing, digital marketing tactics, growth of digital marketing, market share of search engines, marketing automation technologies, and digital marketing and digital technologies used for B2B marketing were examined. Additionally, in the study, a SWOT analysis was conducted for the B2B marketing strategies used by businesses.
dc.identifier.doi10.26468/trakyasobed.1460110
dc.identifier.endpage136
dc.identifier.issn1305-7766
dc.identifier.issn2587-2451
dc.identifier.issue1
dc.identifier.startpage119
dc.identifier.trdizinid1239746
dc.identifier.urihttps://doi.org/10.26468/trakyasobed.1460110
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1239746
dc.identifier.urihttps://hdl.handle.net/20.500.12662/4831
dc.identifier.volume26
dc.indekslendigikaynakTR-Dizin
dc.institutionauthorAydın, Sevgi
dc.language.isoen
dc.relation.ispartofTrakya Üniversitesi Sosyal Bilimler Dergisi
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_TR_20250310
dc.subjectMetaverse
dc.subjectArtificial Intelligence
dc.subjectDigital Marketing
dc.subjectB2B Marketing
dc.subjectSearch Engine Optimization.
dc.titleTHE IMPORTANCE OF DIGITAL MARKETING AND TECHNOLOGIES IN B2B MARKETING
dc.typeArticle

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