The effect of consumer emotions on online purchasing behavior

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dc.contributor.authorCinar D.
dc.date.accessioned2024-03-13T10:01:20Z
dc.date.available2024-03-13T10:01:20Z
dc.date.issued2019
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description.abstractThis chapter was written to demonstrate the effect of consumer emotion on online purchasing behavior. According to the results obtained from 418 data, it was observed that both positive and negative emotions impacted online buying behavior. In this context, as the positive emotions of the online consumer increases, the frequency of purchases increases, but as the negative emotions of the online consumer increases, the frequency of purchases decreases. In addition, user interface quality, product information quality, service information quality, site awareness, security perception, information satisfaction, and relational benefit factors are factors that negatively affect consumers emotionally in purchasing online. On the other hand, only product information quality, user interface quality, and security perception factors positively affect emotions of online consumers. © 2020, IGI Global.en_US
dc.identifier.doi10.4018/978-1-7998-0035-4.ch011
dc.identifier.endpage241en_US
dc.identifier.isbn9781799800378
dc.identifier.isbn9781799800354
dc.identifier.scopus2-s2.0-85077834156
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage221en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-7998-0035-4.ch011
dc.identifier.urihttps://hdl.handle.net/20.500.12662/3114
dc.indekslendigikaynakScopus
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofTools and Techniques for Implementing International E-Trading Tactics for Competitive Advantageen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleThe effect of consumer emotions on online purchasing behavioren_US
dc.typeBook Chapteren_US

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