The Essential Role that Digital Technologies Play in the Marketing of Entrepreneurial Businesses

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dc.contributor.authorAYDIN, SEVGİ
dc.date.accessioned2026-01-31T15:02:40Z
dc.date.available2026-01-31T15:02:40Z
dc.date.issued2024
dc.departmentİstanbul Beykent Üniversitesi
dc.description.abstractIn this day and age of digitization, businesses are required to immediately and effectively adapt to the ever-changing environmental conditions and devise marketing tactics that successfully guide customers. Utilizing digital platforms for marketing is becoming an increasingly crucial factor in any organization’s success. Entrepreneurial marketing is a newly emerging area of study that focuses on the marketing strategies and activities of small and newly established businesses. This study includes a comprehensive SWOT analysis examining the strengths, weaknesses, opportunities, and threats associated with the advantages, technologies, and practices of successful entrepreneurial marketing. The main goal of this study is to fill the gap in the literature on entrepreneurial marketing and conduct a SWOT analysis for entrepreneurial marketing strategies.
dc.identifier.endpage56
dc.identifier.issn2651-5318
dc.identifier.issue2
dc.identifier.startpage47
dc.identifier.trdizinid1292778
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1292778
dc.identifier.urihttps://hdl.handle.net/20.500.12662/10484
dc.identifier.volume9
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofJournal of emerging economies and policy (Online)
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_TR-Dizin_20260128
dc.subjectArtificial Intelligence
dc.subjectEntrepreneurship
dc.subjectSWOT Analysis
dc.subjectDigital Marketing
dc.subjectEntrepreneurial Marketing
dc.titleThe Essential Role that Digital Technologies Play in the Marketing of Entrepreneurial Businesses
dc.typeArticle

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