Students' perceptions about customer relationship management

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dc.contributor.authorYalçin D.
dc.date.accessioned2024-03-13T10:01:03Z
dc.date.available2024-03-13T10:01:03Z
dc.date.issued2009
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description9th International Multidicsciplinary Scientific Geoconference and EXPO, SGEM 2009 -- 14 June 2009 through 19 June 2009 -- Albena -- 101472en_US
dc.description.abstractAs it is well-known, customer relationship management (CRM) has become an important topic for practitioners in recent years. Customer relationship management becomes an important key of how to manage relationships with customers effectively. A key component of many initiatives is the implementation of Customer Relationship Management (CRM) methods. In order to enhance customer relationships, the application of CRM methods are exploring in detail. By means of the application of CRM methods, university human resources management (HRM) departments collect all data about current students as customer and potential customers. This research aims to explore the perceptions of students in regarding of university CRM applications. Research findings indicate that the students attending private and state universities have no enough CRM perceptions. As a result it is seen that CRM applications can be an effective and successful tool for university HRM professionals. © 2009 All Rights Reserved by the International Multidisciplinary Scientific GeoConference SGEM Printed in Sofia, Bulgaria.en_US
dc.identifier.endpage847en_US
dc.identifier.isbn9789549181814
dc.identifier.scopus2-s2.0-84890323547en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage841en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12662/2934
dc.identifier.volume2en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.relation.ispartof9th International Multidicsciplinary Scientific Geoconference and EXPO - Modern Management of Mine Producing, Geology and Environmental Protection, SGEM 2009en_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectCRM scaleen_US
dc.subjectCRM softwareen_US
dc.subjectCustomer relationship managementen_US
dc.subjectHRMen_US
dc.titleStudents' perceptions about customer relationship managementen_US
dc.typeConference Objecten_US

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