Yazar "Ulucay, Korkmaz" seçeneğine göre listele

Listeleniyor 1 - 2 / 2
  • Küçük Resim Yok
    Öğe
    Application of Combined SWOT and AHP: A Case Study for a Manufacturing Firm
    (Elsevier Science Bv, 2012) Gorener, Ali; Toker, Kerem; Ulucay, Korkmaz
    Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis is a commonly used tool which examines strengths and weaknesses (internal factors) of a company or industry together with opportunities and threats (external factors) of the marketplace environment. SWOT analysis provides the basic outline in which to perform analysis of decision situations. In this study, the lack of determination of the importance ranking for the SWOT factors, we proposed to enhance SWOT analysis with multicriteria decision making technique called Analytic Hierarchy Process (AHP). AHP approach achieves pairwise comparisons among factors or criteria in order to prioritize them using the eigenvalue calculation. The aim of applying the combined method is to improve the quantitative side of strategic planning. (C) 2012 Published by Elsevier Ltd. Selection and/or peer-review under responsibility of the 8th International Strategic Management Conference
  • Küçük Resim Yok
    Öğe
    Linking Turkish Credit Card Market As Two-Sided Market
    (Elsevier Science Bv, 2012) Dilek, Serkan; Ulucay, Korkmaz; Simsek, Lutfi
    Credit Card markets are special kind of market which is called as Two-Sided Markets in economics literature. In these markets there are two sides which benefit from the number of subscribers on other sides. Although scholars and economists has given importance and examined two-sided markets since the beginning of 21th century Turkish scholars have not interested much about these markets. We studied Turkish Credit card market by using Two-sided markets approach and also we aimed to contribute literature that is poor about Turkey Two-Sided Markets. We defined actors and competition structure in Turkish credit card markets and explained profit functions of them and set profit maximizing problems.