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    THE EFFECT OF HEALTHCARE PROFESSIONALS' PERCEPTIONS OF EMOTIONAL COMMITMENT AND ORGANIZATIONAL TRUST ON THE LEVEL OF TASK PERFORMANCE
    (PressAcademia, 2022) Erdal, Nurgul; Fılız, Mustafa; Olkan Budak
    Purpose- This study aims to investigate the effect of healthcare workers' emotional commitment on performance through organizational trust. Methodology- To examine the relationship between dependent and independent variables, data were collected through questionnaires with 420 health workers working in various hospitals. The collected data were analyzed with statistical methods used in social sciences. Findings- As a result of data analysis, it has been proven that continuance commitment and normative commitment have a positive effect on organizational trust. While continuance commitment had a positive effect on performance, normative commitment did not have a positive effect on performance. It has been observed that organizational trust has a positive effect on performance. While the partial mediating effect of continuance commitment on performance through an organizational trust has been proven, No positive effect of normative commitment on performance through the organizational trust was observed. Conclusion- This study shows that the emotional commitment of health workers, which is extremely important for health businesses, can increase their performance through organizational trust. This model can be a role model for other healthcare organizations and fills a research gap by providing an experimental study of repeated hospital management.
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    THE MEDIATING ROLE OF TRUST/SATISFACTION IN THE EFFECT OF PERCEIVED SERVICE QUALITY ON STUDENT LOYALTY/COMMITMENT: AN APPLICATION TO HEALTH DEPARTMENT STUDENTS
    (Inonu University, 2024) Filiz, Mustafa; Erdal, Nurgül; Olkan Budak
    The aim of this study is to reveal the mediating role of trust/satisfaction in the effects of perceived service quality on student loyalty/commitment levels in health department students. Additionally, the Turkish versions of the perceived service quality and customer relationship management scales are aimed to be introduced to the national literature. The study population consisted of 790 students studying in the faculties of health sciences and business at Artvin Çoruh University. The sample consisted of 217 students who voluntarily participated in the survey. A research model has been developed within the scope of the literature. Accordingly, it is predicted that the mediating role of satisfaction/trust perceptions in the impact of university students' perceived service quality on their attachment/loyalty emotions will be present. The perceived service quality and customer relationship management scales were used in the study. As the original versions of the scales were in English, a Turkish version was created first. The research data was collected through face-to-face and online methods between 01.01.2023-20.01.2023. Descriptive statistics, exploratory factor analysis, confirmatory factor analysis, correlation analysis, and PATH analysis were performed for the data. Trust/satisfaction mediates the relationship between perceived service quality and student loyalty/commitment levels. Students' trust/satisfaction levels affect their loyalty/commitment, and the Turkish versions of perceived service quality and customer relationship management scales are reliable. Trust/satisfaction perceptions have been found to affect loyalty/commitment levels in addition to perceived education and department management. Future studies using these scales are expected to yield significant benefits.