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Öğe Cooperation between school and industry to higher quality of education for vocational schools(2010) Firlar T.; Temizyürek K.In this competitive world Turkey needs well trained, highly qualified, productive, problem solver technicians for the industry. Engineers and technicians school learning are becoming voided compare to new developments. They have to improve and educate themselves permanently. As its known vocational schools are for educate people to fill in spaces between engineers and technicians in the industry. A person who graduated from these schools has to be knowledged to understand an engineer and have the skills and knowledge to describe the job to workers. Even hiring unqualified workers for the industry preliminary condition is vocational high school or high school degree. This circumstance should be minimalized preferably vocational schools graduation for special knowledge needed positions such as maintenance operators and special worktable operators. Especially in the factories the newest systems are used mostly so that qualified workers are needed. This is the reason of why people who graduated from vocational schools are preferred for these positions because they have these practical and theroretical knowledges and skills. The education schedule of vocational schools are filled and comprehensive enough as faculties. Of course students own skills are affected on their learnings. A person who benefit himself/herself the school opportunies and has experience of trainee they won't have any difficulties after graduation. Education is not limited within schools. It always keeps going forward and most important part is in the work life. It is like laying the foundation of a building in school and to go higher and higher it depends on person's own hand. © SGEM2010 All Rights Reserved by the International Multidisciplinary Scientific GeoConference SGEM Published by STEF92 Technology Ltd.Öğe The organizational structure of advertising agencies and new directions(IGI Global, 2017) Gürel P.A.; Firlar T.; Firlar N.The acceleration of globalization caused transformations in the area of communication, as in manyother areas, and innovations brought about by information technologies have diversified operationmethods and management, as well as organizational understandings of business companies within theglobal competition environment. Evolving towards post-modern structuring, companies have gravitatedto customer-oriented business management strategies, where companies see their customers and marketenvironment from different angles while conducting their advertising activities. The mass marketing sense, which was effective for a long period of time, was gradually alienated, and particularly with the intenseutilization of social media and digital environments, the understanding of personal marketing (whichmore quickly connects products with their target audiences) was adopted in order to influence customers, who now have a multitude of choices. This chapter focuses on introducing the new organizationalstructures of advertising agencies in the social media age. © 2017, IGI Global. All rights reserved.Öğe The organizational structure of advertising agencies and new directions(IGI Global, 2015) Gürel P.A.; Firlar T.; Firlar N.The acceleration of globalization caused transformations in the area of communication, as in many other areas, and innovations brought about by information technologies have diversified operation methods and management, as well as organizational understandings of business companies within the global competition environment. Evolving towards post-modern structuring, companies have gravitated to customer-oriented business management strategies, where companies see their customers and market environment from different angles while conducting their advertising activities. The mass marketing sense, which was effective for a long period of time, was gradually alienated, and particularly with the intense utilization of social media and digital environments, the understanding of personal marketing (which more quickly connects products with their target audiences) was adopted in order to influence customers, who now have a multitude of choices. This chapter focuses on introducing the new organizational structures of advertising agencies in the social media age. © 2015, IGI Global. All rights reserved.Öğe A study on Kazakh Academicians' information technology acceptance [Kazak Akademisyenlerin Bilgi Teknolojilerini Kabulü Üzerine Bir Araştırma](Ahmet Yesevi University, 2012) Tarcan E.; Varol E.S.; Kantarci K.; Firlar T.Information technologies (ITs), which have become one of the key enablers of success in educational competitiveness, have made the understanding of user technology acceptance crucial. The failures of IT investment and implementation lead to unwanted organizational outputs. A better understanding of the contributions of the factors determining the individual's intention to use (IU) IT during the acceptance process will help to prevent probable visible and invisible losses. This research attempts to validate a new technology acceptance model (TAM) version extended with the constructs of Subjective Norm (SN) and Facilitating Conditions (FC) in the context of Kazakh Academicians. The results indicate that this variant of extended TAM will be able to facilitate managers to appropriately employ their strategic decisions on the investments and implementations of IT in educational settings while contributing to the technology acceptance research field. On the other hand, the model is open to development for a higher predictive value.