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    A METHOD IN URBAN READING: PERCEPTION OF OBSERVER AND OBSERVED IN THE ARCHITECTURAL LAYERS OF EDIRNE/TURKEY
    (Stef92 Technology Ltd, 2015) Durmus, Serap; Erkartal, Pinar Oktem
    The discourse of the city as a conceptual structure is the state of its legibility. In the most basic sense the phenomenon of 'legibility' is related with the citizens' or/and visitors' perception and interpretation the city. In this context, any kind of perspective set out to understand the city has the potential to turn into an urban reading method that centralizes different interpretations. By resolving the complex structure of the city, each historical formation can be called as a 'layer'. It can be realized that each layer produces an integrative transformation by affecting and converting both the previous and next layer to itself. One of the most important point in this transformation process is the perceptive metamorphosis occurred in the observer and observed relation. According to Quantum Theory, the observer and observed awareness based to the idea that each new observation proves a new perception. It indicates that the observer and the observed components influence each other by creating a different whole at every single time. So observing an event as an observer makes it possible to discover both the monitored thing and her at the same time. Thus, it can be understood that in the development process of the city's architectural layers, notions like 'experience', 'audience', 'impression', 'observer' and 'observed', are always in a continuous interaction and transformation. Thus, while a structure is the observer subject in its historical layer it can become an observed object when another layer is added. As the former capital of the Ottoman Empire, Edirne is one of the cities in Turkey, which has a cultural and architectural layered structure. This study indicates the perceptual and spatial differences when a structure becomes an observer and an observed at the same time through the case study of Edirne. The study which grounds a urban reading method centers the notions of 'understanding', 'perception' and 'interpretation', will also provide an impartial review of assertions by including architectural and perceptual impression of the city of Edirne.
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    THE TRANSFORMATION OF THE PLACE TO THE NON-PLACE IN THE CONTEXT OF CONSUMPTION: THE CASE OF PARK HOTEL-ISTANBUL
    (Stef92 Technology Ltd, 2016) Erkartal, Pinar Oktem
    Globalization, which brings the deformations such as the transformation of everything into imitation of each other, leads to uniformity between places by ignoring specific characteristics of a particular place in the design process. With the changes of urban or/and structural pattern occurring in this process, architecture turns into a commodity serving the consumer and fictionalizes the relationship between the place-culture and time in a different way. In this regenerated (un)relevance network, the features such as the memory of the place, urban context, socio-cultural structure and topography remain in the background, but serving to consumption becomes important in the design criteria. This architecture, named as non-place in literature, does not have the characteristics of a place; it does not reference to any context and creates no long-term experiences which make people feel the sense of belonging. The metamorphosis of the place to the non-place can be apparently observed in the framework of the transformation of historical districts where the individual, space and time intersect and where the concept of identity is formed through experiences. In these days it can be seen that with globalization's effect a differentiation of the user profile occurs with a functional change of historical buildings. In this case the architecture leads to an urban evaluation by affecting its near environment and the social structure as well. This article focusses on the regeneration of the place through globalization and consumption and aims to investigate the formation of the non-place. The consumption oriented changes in a historical district and its effects to the city are discussed in the case of Park-Hotel in Istanbul, Beyoglu. After summarizing the conceptual background on the subject, process of the metamorphosis of the hotel and its environment and the evolution of the building into a non-place are described by focusing on the impact of this transformation.