Yazar "Donertasli, Hale" seçeneğine göre listele

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    Analysis and Prediction of E-Customers' Behavior by Mining Clickstream Data
    (IEEE, 2015) Silahtaroglu, Gokhan; Donertasli, Hale
    In a regular retail shop the behavior of customers may yield a lot to the shop assistant. However, when it comes to online shopping it is not possible to see and analyze customer behavior such as facial mimics, products they check or touch etc. In this case, clickstreams or the mouse movements of e-customers may provide some hints about their buying behavior. In this study, we have presented a model to analyze clickstreams of e-customers and extract information and make predictions about their shopping behavior on a digital market place. After collecting data from an e-commerce market in Turkey, we performed a data mining application and extracted online customers' behavior patterns about buying or not. The model we present predicts whether customers will or will not buy their items added to shopping baskets on a digital market place. For the analysis, decision tree and multi-layer neural network prediction data mining models have been used. Findings have been discussed in the conclusion.
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    Vendor Independent SDN Architecture Solution
    (IEEE, 2020) Donertasli, Hale; Altan, Zeynep
    The evolution of mobile communication and its integration into our daily lives has led to a rapid increase in user data and new service innovations. The emergence of two new concepts Software Defined Network (SDN) and Network Function Virtualization (NFV) has radically changed the evolution of network functions and the architectures. While these concepts are considered as drivers for designing low-cost cloud network architectures, limited attention paid to architectural designs based on the harmony between and within the network layers that do not create vendor dependency for the system to operate end-to-end. Open-source standards have been published to ensure interoperability, but the standards do not contain details for each use case. SDN solutions developed by vendors are designed for commercial purposes, and these architectures are wholly or partly vendor dependent. Telecommunication companies are entering a vicious circle in their architectural designs. With 5G Technology. offering more bandwidth, high demand of IoT (Internet of Things) increased the pressure of this vicious circle of telecommunication companies. In this paper, SDN Confederation architecture, which solves vendor dependence, is exemplified with Representational State Transfer Application Protocol Interface (REST API) and OpenFlow Experimenter messages working in harmony between and within the layers are presented.