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    An Analysis of Importance of Innovatice Behaviors of Ground Handling Human Resources in Ensuring Customer Satisfaction
    (Elsevier B.V., 2019) Türeli N.Ş.; Durmaz V.; Bahçecik Y.S.; Akay S.S.
    In globalized world, organizations are developing new strategies to provide high value-added products/services to supply changing consumer demands. Organizations aim to maximize customer satisfaction by adopting these strategies to their important significant resource employees. The importance of customer satisfaction is increasing in aviation industry like in other sectors with the developing economy and changing technology. Ground handling service employee at airports is an important factor in customer satisfaction as well. The aim of this study is to identify the variables that determine the innovative work behaviors of the people who serve as the employees of the airport, airline or ground handling companies serving to the passengers, their baggage and cargo at the airport terminal providing customer satisfaction. This paper aims to stress the importance of innovative behaviors of ground handling service employee in order to reach first customer satisfaction and loyalty then to have sustainable development of the organization. It is given the factors in ground handling service employee to gain value in meeting the changing demands and needs of airport terminal services where innovative technology is at the forefront. It has been determined that the organizational factors, ground handling job factors-including team characteristics and relations- A nd individual factors can increase the impact of idea generation, idea promotion and idea realization which have positive affect on empowerment, value co-creation, customization and perceived quality resulted in passenger satisfaction. © 2019 The Authors. Published by Elsevier B.V.
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    A Review of Digital Brand Positioning Strategies of Internet Entrepreneurship in the Context of Virtual Organizations: Facebook, Instagram and Youtube Samples
    (Elsevier B.V., 2019) Bahcecik Y.S.; Akay S.S.; Akdemir A.
    In the new century, the rapid transfer of information and the lack of time and physical limits by increasing the importance of information technologies, the organizations have changed the way of doing business. In this context, the field of activity where the virtual organizations formed by the expert organizations coming together and working on the internet is the trade done over the internet. The entrepreneur who wants to create differences can choose internet entrepreneurship for reasons such as low initial capital requirement, low operating expenses and access to broad markets.Virtual organizations are looking for new value-added strategies for internet entrepreneurial activities. Influenced by this change, internet entrepreneurs had to differentiate their brand positioning strategies in order to benefit from opportunities. The aim of this paper is to explain the entrepreneurship model which is new entrepreneurship model and to explain the digital brand positioning strategies of virtual organizations by giving examples from youtube, instagram and facebook. It is expected that the theoretical approach of this study will be supported with subsequent field studies and will give a direction to the researches. © 2019 The Authors. Published by Elsevier B.V.