THE IMPORTANCE OF DIGITAL MARKETING AND TECHNOLOGY IN UZBEKISTAN
Küçük Resim Yok
Tarih
2024
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
İrfan TÜRKOĞLU
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Özbekistan, Türkiye'nin ileri teknolojik bilgi ve becerilerini elde etmekten büyük fayda sağlayabilir. Ülke içinde geleneksel sanayinin gelişmesinin yanı sıra, Özbek hükümetinin araştırma ve teknolojinin gelişmesine öncelik vermesi de hayati önem taşıyor. Ayrıca devletin teknoloji parklarının kurulmasına ve genişletilmesine öncelik vermesi zorunludur. Literatürde Özbekistan'ın pazarlaması ve teknolojisine ilişkin çok sayıda çalışma incelenmiştir. İnceleme sonucunda bu alanlardaki literatür çalışmaları çok az bulunmuştur. Çalışmanın amacı literatürde bu alanlarda çalışma yapılmasına teşvik etmektir. Özbekistan'ı daha derinlemesine anlamak için dijital teknolojileri kullanan çalışmalara ağırlık vermek gerekiyor. Daha fazla araştırma gerektiren teknolojiler arasında metaverse, yapay zeka, meta insanlar, artırılmış gerçeklik, sanal gerçeklik, blok zinciri ve siber güvenlik yer alıyor. Bu araştırmada, Özbekistan'daki pazarlama ve inovasyon teknikleri incelenmiş, duruma ilişkin genel bir bakış sunulmuş ve Özbekistan'da dijital teknolojilerin kullanımı incelenmiştir. Bununla beraber Özbekistan'ın dijital çağdaki ilerlemesini hızlandırmak için öncelik vermesi gereken temel teknolojileri belirlemek amacıyla kapsamlı bir araştırma yapılmıştır.
Uzbekistan may greatly benefit from obtaining Turkey's advanced technological knowledge and skills. In addition to the progress of traditional industry inside the nation, it is crucial for the Uzbek government to give priority to the development of research and technology. Furthermore, it is imperative for the government to give precedence to the establishment and enlargement of technology parks. Multiple studies on the marketing and technology of Uzbekistan have been examined in the literature. As a result of the review, literature studies in these areas were found to be very few. The aim of the study is to encourage studies in these areas in the literature. To understand Uzbekistan more deeply, it is necessary to focus on studies that use digital technologies. The technologies that require more investigation encompass the metaverse, artificial intelligence, metahumans, augmented reality, virtual reality, blockchain, and cyber security. In this research, marketing and innovation techniques in Uzbekistan were examined, an overview of the situation was presented, and the use of digital technologies in Uzbekistan was investigated. Furthermore, comprehensive research was undertaken to identify the key technologies that Uzbekistan should prioritize to expedite its progress in the digital era.
Uzbekistan may greatly benefit from obtaining Turkey's advanced technological knowledge and skills. In addition to the progress of traditional industry inside the nation, it is crucial for the Uzbek government to give priority to the development of research and technology. Furthermore, it is imperative for the government to give precedence to the establishment and enlargement of technology parks. Multiple studies on the marketing and technology of Uzbekistan have been examined in the literature. As a result of the review, literature studies in these areas were found to be very few. The aim of the study is to encourage studies in these areas in the literature. To understand Uzbekistan more deeply, it is necessary to focus on studies that use digital technologies. The technologies that require more investigation encompass the metaverse, artificial intelligence, metahumans, augmented reality, virtual reality, blockchain, and cyber security. In this research, marketing and innovation techniques in Uzbekistan were examined, an overview of the situation was presented, and the use of digital technologies in Uzbekistan was investigated. Furthermore, comprehensive research was undertaken to identify the key technologies that Uzbekistan should prioritize to expedite its progress in the digital era.
Açıklama
Anahtar Kelimeler
Dijital Pazarlama, Özbekistan, Dijital Teknolojiler, Artırılmış Gerçeklik, Digital Marketing, Uzbekistan, Digital Technologies, Augmented Reality
Kaynak
Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
WoS Q Değeri
Scopus Q Değeri
Cilt
11
Sayı
3
