Ekinci, Barış Tolga2021-02-012021-02-012020Cinej Volume 8.2 (2020)2470-0010https://doi.org/10.5195/cinej.2020.230Today, the new media has become an inseparable part of the daily life. Since the internet and the social media have become widely available, the new media has been effective in socio-cultural changes and transformations. On the other hand, this process, which is also called as digitalization, is not only effective in the new media. The relation between the traditional media and the new media has also been under transformation. This study is based on the relation between the mainstream cinema and the new media and “YouTuber movies” are investigated in this context which are examined using genre criticism method.enYouTuber moviesMainstream cinemaGenresNew mediaCulture industry.Article10.5195/cinej.2020.230Q1WOS:000596199700005N/A