Kircova I.Cinar D.2024-03-132024-03-132017978152251794815225179369781522517931https://doi.org/10.4018/978-1-5225-1793-1.ch057https://hdl.handle.net/20.500.12662/3097The subject of this chapter is the universities listed on the website of the Council of Higher Educationin Turkey. This study aims to reveal the importance of digital advertising in these universities. In thisstudy, firstly, the websites of these universities were examined. Secondly, the social networking andmobile applications listed in these websites were examined. The results of the current study states thoseTurkish universities' efforts are inadequate. This is clearly seen in mobile application and video sharingtendencies. Although most of them use social networking websites, the contents of their profiles are notattractive enough to draw the attention of young people. Therefore, special interest has to be given tocontent management on social networking profiles. © 2017, IGI Global. All rights reserved.eninfo:eu-repo/semantics/closedAccessBook Chapter10.4018/978-1-5225-1793-1.ch0572-s2.0-850186164041257N/A1239