Yilmaz, RecepTaskiran, Nurdan Oncel2024-03-132024-03-132014978-1-4666-4640-7978-1-4666-4639-12326-91032326-9111https://doi.org/10.4018/978-1-4666-4639-1.ch020https://hdl.handle.net/20.500.12662/3883Owing to aesthetic components that advertisement texts generally have, advertisements are sometimes perceived as a genre of art by some circles. The study is based upon a perspective presented by an interdisciplinary background, and it acknowledges a paradigm that advertising is not a genre of art; it obviously pursues commercial profits and within this context, exploits the created aesthetics in product. The main objective of the study, which focuses on advertising aesthetic fundamentally, is to build a scientific model formulating some levels of aestheticisation during its production process. Formulation in question has been reconstructed on theoretical and applied literature.eninfo:eu-repo/semantics/closedAccessBook Chapter10.4018/978-1-4666-4639-1.ch0202-s2.0-84945130375272N/A264WOS:000416704600021N/A