Gülsoy T.Y.2024-03-132024-03-132016978146669625914666962499781466696242https://doi.org/10.4018/978-1-4666-9624-2.ch003https://hdl.handle.net/20.500.12662/3095Advertising ethics covers a wide range of issues, from the advertising of alcohol to misleading price claims. Advertising ethics research has traditionally concentrated on the influence of advertising on consumers or the society in general. New media tend to give rise to new ethical situations. This chapter aims to examine the issue of advertising ethics in the social media and offer suggestions for resolving some of the ethical concerns raised by social media advertising. © 2016 by IGI Global. All rights reserved.eninfo:eu-repo/semantics/closedAccessBook Chapter10.4018/978-1-4666-9624-2.ch0032-s2.0-8498293825081N/A641