A research study on the influence of star strategy in advertising on imitation behavior of consumers

Aydın G.Aslaner D.A.Aslaner A.G.2024-03-132024-03-13201897836317667989783631766750https://hdl.handle.net/20.500.12662/3186[No abstract available]eninfo:eu-repo/semantics/closedAccessA research study on the influence of star strategy in advertising on imitation behavior of consumersBook Chapter2-s2.0-85114970103288N/A261