Nalbant, Kemal GökhanAydin, Sevgi2025-03-092025-03-0920242148-6670https://doi.org/10.17261/Pressacademia.2024.1937https://hdl.handle.net/20.500.12662/5035Purpose- This study investigates the potential of ChatGPT and the metaverse as transformative digital technologies, with a focus on their applications and benefits within education and marketing sectors. It aims to understand how ChatGPT, as an AI language model, can enhance interactivity in virtual environments, particularly within the metaverse. Methodology- The research involves an in-depth literature review on digital technologies driving the metaverse, specifically examining ChatGPT's integration and its impact on user engagement in virtual spaces. The study also reviews current applications and explores potential roles for ChatGPT in marketing, branding, and educational contexts within the metaverse. Findings- Results indicate that ChatGPT can significantly enhance user interaction in the metaverse by enabling more personalized, responsive virtual assistants. In education and marketing, this integration facilitates immersive experiences, providing tailored support, information, and engagement opportunities in a virtual format. Conclusion- The combined application of ChatGPT and the metaverse holds significant promise, presenting opportunities for enhanced digital interaction and personalized experiences across industries. However, limitations such as technological constraints and privacy concerns require ongoing attention to maximize these benefits effectively.eninfo:eu-repo/semantics/openAccessChatGPTmetaverseartificial intelligencedigital marketingmathematics.Article10.17261/Pressacademia.2024.1937130212211