The Relationship Between Cybersecurity, Corporate Trust And Corporate Reputation in Businesses

This study explores the relationship between cybersecurity, corporate trust, and corporate reputation an area that has received limited attention in previous research. A quantitative research design, convenience sampling method was adopted and data were collected through a structured questionnaire administered to 252 participants working in various departments of different organizations. Participants were selected using a convenience sampling method, targeting individuals who were easily accessible and willing to participate. The data were analyzed using the SPSS and AMOS programs, applying descriptive statistics, factor analyses, reliability and validity analyses, correlation, and regression analyses to examine the associations among the variables. The findings reveal that cybersecurity positively and significantly influences both corporate trust and corporate reputation. Additionally, corporate trust was found to have a positive and significant impact on corporate reputation. These results highlight the critical role of cybersecurity not only in protecting information but also in shaping stakeholders’ perceptions and trust in organizations. By establishing a strong cybersecurity infrastructure, businesses can enhance their reputation and strengthen trust among employees, customers, and partners. This study contributes to the literature by empirically demonstrating these relationships and offers practical implications for organizational leaders aiming to improve their strategic positioning and long-term sustainability. It also provides a valuable foundation for future research in the fields of cybersecurity management and organizational behavior.