Digital advertising practices and its impacts on students: An application in the public and private universities in Turkey
Küçük Resim Yok
Tarih
2017
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
IGI Global
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
The subject of this chapter is the universities listed on the website of the Council of Higher Educationin Turkey. This study aims to reveal the importance of digital advertising in these universities. In thisstudy, firstly, the websites of these universities were examined. Secondly, the social networking andmobile applications listed in these websites were examined. The results of the current study states thoseTurkish universities' efforts are inadequate. This is clearly seen in mobile application and video sharingtendencies. Although most of them use social networking websites, the contents of their profiles are notattractive enough to draw the attention of young people. Therefore, special interest has to be given tocontent management on social networking profiles. © 2017, IGI Global. All rights reserved.
Açıklama
Anahtar Kelimeler
Kaynak
Advertising and Branding: Concepts, Methodologies, Tools, and Applications
WoS Q Değeri
Scopus Q Değeri
N/A
