Advertising ethics in the social media age
Küçük Resim Yok
Tarih
2015
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
IGI Global
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
Advertising ethics covers a wide range of issues, from the advertising of alcohol to misleading price claims. Advertising ethics research has traditionally concentrated on the influence of advertising on consumers or the society in general. New media tend to give rise to new ethical situations. This chapter aims to examine the issue of advertising ethics in the social media and offer suggestions for resolving some of the ethical concerns raised by social media advertising. © 2015, IGI Global. All rights reserved.
Açıklama
Anahtar Kelimeler
Kaynak
Handbook of Research on Effective Advertising Strategies in the Social Media Age
WoS Q Değeri
Scopus Q Değeri
N/A
