Marketing Strategies and Benefits in the Real Estate Industry in Technologically Advancing Urban Areas
Küçük Resim Yok
Tarih
2024
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Throughout history, the significance of land and buildings as valuable assets, sources of authority, and drivers of economic prosperity has been widely recognized, spanning from ancient civilizations to contemporary societies. Cities have inherent value due to their ability to facilitate good interactions among individuals. The significance of the real estate sector as an investment vehicle has been growing. Companies, particularly those seeking to make new investments in the commercial real estate sector, are particularly interested in achieving a high degree of potential for their ventures. Turkey is a nation that has a significant position in this industry. In this study, the real estate sector in Turkey, housing sales according to type and situation, city management, the real estate market, the impact of COVID-19 on real estate markets, real estate marketing and technologies, and the advantages and disadvantages of technologies in real estate are examined. Furthermore, an analysis was conducted on the data pertaining to housing transactions in Turkey, categorizing them based on the kind of sale and the condition of the properties. When the data is examined, housing sales in Turkey are the highest in 2020. Housing sales decreased after 2020, and there was a large decrease in housing sales in 2023. As a result, to develop real estate marketing and revitalize this sector, it is necessary to invest in technologies such as artificial intelligence, the metaverse, augmented reality, virtual reality and increase the number of studies in the literature where these digital technologies are applied.
Açıklama
Anahtar Kelimeler
Artificial Intelligence, Augmented Reality, Digital Marketing, City Management, Real Estate Marketing
Kaynak
Kent Akademisi (Online)
WoS Q Değeri
Scopus Q Değeri
Cilt
17
Sayı
2
