Süpermarketlerin uyguladıkları kampanyalar karşısında tüketici eğilimleri üzerine bir araştırma
Küçük Resim Yok
Tarih
2006
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
İstanbul Beykent Üniversitesi
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Bu tez çalısmasında; süpermarketlerin uyguladıkları kampanyalar karsısında tüketici egilimleri ele alınmaktadır. Özellikle son yıllarda tüm gelismis ülkelerde oldugu gibi Türkiye'de de süpermarketler hızla yaygınlasmıstır. Bu arastırmada, Türkiye'de yasayan farklı özellikteki tüketicilerin görüsleri, ucuzluk kriterleri kullanılarak test edilmektedir. Bunun için de, ki-kare analizine basvurularak; tüketici egilimleri karsısında süpermarketlerin alması gereken önlemler ve uygulaması gereken yöntemler hakkında öneriler sunulmustur.
we examine the relationship between development level of countries and their taxation politics. According to the relationship in tax on income, portion of direct tax on income and indirect tax on income are used as a indicator. Espcially, while in developed countries direct tax income has a bigger portion, in developing countries the portion of indirect tax income is smaller. In the article, the hypothesis is tested for Turkey by using data that are between 1987 and 2002 years. For this we try to explain in Turkey's economy the relationship between total tax on income and direct and indirect tax on income, and the effects of the relationship to Turkey's development level by using time series analysis. Tests: granger causality test, long term relationship, error correction model, co-integration analysis.
we examine the relationship between development level of countries and their taxation politics. According to the relationship in tax on income, portion of direct tax on income and indirect tax on income are used as a indicator. Espcially, while in developed countries direct tax income has a bigger portion, in developing countries the portion of indirect tax income is smaller. In the article, the hypothesis is tested for Turkey by using data that are between 1987 and 2002 years. For this we try to explain in Turkey's economy the relationship between total tax on income and direct and indirect tax on income, and the effects of the relationship to Turkey's development level by using time series analysis. Tests: granger causality test, long term relationship, error correction model, co-integration analysis.
Açıklama
Anahtar Kelimeler
İşletme, Business Administration, Süpermarket, Kampanya, Ucuzluk, Tüketici, Supermarket, Campaign, Cheapness, Consumer
